One Example of What CGI Can Do

How CGI and ShootDigital Will One Day Save Your Day …

At first we all sat around staring at Curtis going “what do you do?” Then when he didn’t respond we realized he created an image out of himself on the computer and we were talking to his doppelganger. Not really, but it could have happened…

What is Computer-generated imagery, or CGI? Well according to Wikipedia it “is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in films, television programs, commercials, simulators and simulation generally, and printed media.” Most recently it has been used in photography at ShootDigital to further enhance the quality of a photographers image but also has many other beneficial uses. We like to say, “If you can imagine it we can produce it.”

How so? Say for example you are trying to demonstrate a perfume being sprayed on a model but can’t get the spray to look right no matter how many takes you’ve done. Now your model is covered in perfume and you have no shot. Have no fear! Curtis is here and he’ll fix that shot no problem with CGI. Not only will he make the spray look amazing but your model, client and photographer will go home happy.

One Example of What CGI Can Do

One Example of What CGI Can Do

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2 thoughts on “How CGI and ShootDigital Will One Day Save Your Day …

  1. Cool effect and the point is very well taken. With that said….the spray top is missing the tube that extends into the perfume, and the bottle appears to be either entirely empty, or impossibly full! But no doubt that could be fixed in short order too…

  2. Pingback: Have you met our CGI Department? More Importantly, have you met, our FAUXOGRAPHY Department? « shootdigital's Blog

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